سروش ابوالحسنی چه تجربه‌هایی داره

نگاهی به مسیر کاری، تجربه ها و پروژه هایی که در این سال ها روی آنها کار کردم.

تقریبا 6 ساله تو این کارم. اول واسه دل خودم …

E-commerce · Technical SEO · Organic Growth

تجربه‌هایی که دارم

I lead SEO initiatives across Digikala’s Digital and Supermarket verticals, focusing on organic growth, large-scale optimization, and business impact.

The Digital vertical presents a unique SEO challenge: managing category-level search demand while optimizing individual product pages that attract substantial search volume. Together, these pages account for over 40% of Digikala’s total traffic, requiring a scalable strategy that balances category visibility, product discoverability, and commercial performance.

Key Highlights

  • SEO Strategy & Organic Growth: Developing and executing data-driven SEO strategies across Digital and Supermarket, aligned with business priorities and growth objectives.
  • Large-Scale Category & Product SEO: Optimizing category architecture, product pages, and landing pages to capture high-intent search demand across thousands of URLs.
  • Technical SEO & Scalability: Addressing crawling, indexing, site architecture, and technical challenges to improve organic visibility across complex e-commerce structures.
  • Cross-Functional Leadership: Driving SEO initiatives in collaboration with Product, Engineering, Content, Data, and Commercial teams to integrate organic search into business and product decisions.
  • Seasonal Campaigns & Business Impact: Leading SEO execution for major campaigns, including Nowruz, Yalda, and Black Friday, to maximize organic reach and support business performance.
  • SEO Automation & AI: Building automated workflows and data-driven solutions to scale SEO analysis, identify growth opportunities, and improve operational efficiency.

Digikala Jet is an on-demand grocery and everyday essentials delivery service that connects customers with a wide range of products through a convenient online shopping experience.

As a Senior Search Traffic Specialist, I focused on growing search traffic beyond traditional SEO by combining branded and non-branded search analysis with internal search intelligence. My work centered on identifying search demand gaps, uncovering growth opportunities, and improving the alignment between user intent, search queries, and relevant products and landing pages.

Key Highlights:

  • Organic Traffic Growth: Analyzed SEO performance across comparison periods, identifying key growth drivers and optimization opportunities. Organic clicks increased by 25%, while impressions grew by 40%.
  • Branded & Non-Branded Search Analysis: Evaluated search performance across branded and non-branded queries, identifying growth opportunities and diagnosing changes in clicks, impressions, CTR, and average position. Non-branded clicks increased by 20%.
  • Search Demand & Gap Discovery: Identified keyword gaps, emerging search patterns, and unmet user demand to uncover new opportunities for organic traffic acquisition.
  • Internal Search Intelligence: Analyzed and categorized internal search queries to understand customer needs, discover recurring patterns, and identify gaps between search intent and available results.
  • Search Intent Optimization: Translated search insights into actionable recommendations to improve query relevance, product discovery, and alignment between user intent and search results.
  • Data-Driven Decision Making: Analyzed +100,000 Google Search Console records to evaluate organic search performance, identify traffic opportunities, and prioritize optimization initiatives.

Chortke is a cloud-based accounting software platform serving businesses with digital financial management solutions.

I owned SEO strategy and organic growth initiatives, driving measurable improvements in organic traffic and lead generation while expanding SEO’s role in product development and technical decision-making. Working closely with IT and Product teams, I translated organic growth opportunities into actionable requirements and helped integrate SEO considerations into cross-functional workflows.

Key Achievements & Responsibilities

  • Organic Growth & Lead Generation: Increased organic traffic by 8x and lead generation by 5x through strategic SEO planning and continuous optimization.
  • SEO Strategy & Prioritization: Defined SEO priorities based on business objectives, growth opportunities, and technical requirements.
  • Product & Technical Influence: Strengthened SEO’s role in product and technical decision-making by collaborating with IT and Product teams and integrating SEO requirements into development workflows.
  • Technical SEO Roadmap: Identified and documented 30+ SEO-related technical issues and product feature requirements to support prioritization and implementation.
  • Cross-Functional Execution: Translated SEO opportunities into actionable development requirements, aligning technical improvements with organic growth objectives.

Shavaz is an online cosmetics shop, since 2022.

I have been working as the technical SEO specialist at Shavaz.

Responsibilities:

  • Conducting keyword research and analysis to identify opportunities for improving search engine rankings.
  • Developing and implementing SEO strategies and tactics to optimize website content and structure.
  • Monitoring and analyzing website traffic, rankings, and other metrics to measure the effectiveness of SEO campaigns.
  • Performing on-page and off-page optimization tasks, such as optimizing website content and creating backlinks.
  • Collaborating with content creators and web developers to ensure that SEO best practices are integrated throughout the website.
  • Staying up-to-date with the latest trends and developments in SEO and search engine algorithms, and adjusting strategies as needed.
  • Providing regular reports and updates on SEO performance to management.
  • I coordinate with other departments, such as sales, product, and CS for better user experience.

Joined during an active growth phase and embedded the SEO team into the development workflow, ensuring technical decisions were SEO-informed. Resolved critical issues including duplicate content, broken links, and post-update traffic loss. Restructured site architecture, optimized meta tags, and improved internal linking, growing organic traffic (2x) and scaling high-traffic landing pages from 2 to 40+.

Owned SEO strategy for the company’s core service line (web design), driving visibility in a competitive local market. Established the organization’s first data-driven SEO monitoring framework using Google Analytics, transforming decision-making from intuition-based to metric-driven. Redesigned local landing pages, eliminated duplicate content, and optimized internal linking and structured data, resulting in a 2x increase in organic traffic and improved local keyword rankings.

مهارت‌هایی که دارم

TECHNICAL SKILLS

  • SEO Strategy
  • Data Analysis
  • User Experience
  • AI-Powered SEO
  • Large Scale Enterprise SEO
  • … .

ADJACENT SKILLS

  • Digital Marketing
  • Performance Marketing
  • Product Management
  • UX Design
  • Web Development
  • … .

TOOLS

  • Ahrefs
  • SEMrush
  • Google Search Console
  • Google Analytics 4
  • Microsoft Clarity
  • Screaming Frog
  • … .

وبیناری که ارائه کردم

سئو در سایت‌های بزرگ چه تفاوتی با سایت‌های کوچک دارد؟

در این وبینار، تفاوت رویکردهای سئو در سایت‌های کوچک و بزرگ را با تمرکز بر تجربه عملی بررسی کردم؛ از مدیریت Technical SEO در مقیاس هزاران URL و اولویت‌بندی پروژه‌ها براساس داده و ارزش تجاری تا تعامل با تیم‌های محصول و فنی و استفاده از AI برای اتوماسیون فرایندهای سئو.

تحصیلاتی که دارم

B.Sc. in Accounting     ●     Hashtgerd Islamic Azad University